Everything is measureable
My fascination with media measurement began while I was managing operations and merchandising at Overstock.com. In the early days of Overstock, we kept careful track of how our money was working for us...
View ArticleWhy we must measure relationships
I founded Collective[i]™ with a mission of measuring consumer behavior across all media, online and offline. An integral part of this mission is developing a way of understanding how different media...
View ArticleKnowledge + Collaboration
Why do we measure marketing performance? Though this question may at first glance seem too obvious to bother asking, I believe it is an important one to consider. At its simplest, the purpose of...
View ArticleWhy Marketers Don’t Need to Be Data Scientists
A debate has been brewing in the marketing world about the very role of marketers: can marketers provide the most value to their organizations as Math Men honing their statistical skills, or by...
View Article
